
The Statesman Screenshot
By Sunil Kumar
The Statesman is one of the oldest newspapers in India. It is published simultaneously in Calcutta, New Delhi, Siliguri and Bhubaneshwar.
The website aims to provide news for people in Eastern and North-East India. A target demographic would largely be people from East India and the Indian diaspora.
Analysis of the site is going to be on the following four aspects:
• First Impressions
• Writing
• Content
• Navigation
First Impressions:
According to Jessett.com, in terms of web usability, colour should not be used as the only visual clue. Underlining and links should be visible on the website.
The Statesman site is sans any engaging colour scheme. There are no links and underlining in any of the articles.
Jakob Nielsen’s rules add that the banner masthead should be in the extreme left hand corner. On the Statesman website, this is centred.
The Statesman website has a search engine directly below the masthead which gives an option to search within the site and advanced search within the World Wide Web. This is a useful feature.
Some Web 2.0 essentials like video and multimedia are absent in the site.
The left hand portion of the website has eight sub-sections under the “News” head which in my opinion are not an adequate mix.
SUB-SECTIONS:
16 sections under magazine are a wee bit too many. There are no sub-sections and no sub-navigation visible. Also, the font is too small and not easily accessible. Three banners under World Focus, “8th Day”, “Subscription” and “Asia News Network” are not aesthetically appealing. The purpose of these banners is unclear.
There are no columns and efficient sub-division visible on the website.
According to my colleagues, there is too much whitespace visible on the site, wasted space and the font is too small.
WRITING:
Comparing this to the BBC as a benchmark, there is no introduction to the website, headlines are consistent but devoid of colour, and there is no lead and introduction to any article, content is not consistent and visually poor. There are no descriptive subheads.
A majority of my colleagues in the class mentioned that the columns should be narrow, font should be web-friendly and added that there is no paragraph spacing.
Positives in Writing:
• Some of the written pieces are informative and critical.
According to Jakob Nielsen’s rules, the writing does not follow the F-Plan.There was a consensus among colleagues/classmates that there was a lot of wasted space and indigestible reading i.e extremely dense.
A standard Web 2.0 mantra is social bookmarking visible on ‘Guardian’ and the ‘BBC’ and several other websites. Also there is space for feedback i.e comments on most sites.
Most popular stories are usually listed in many websites as a measure of gauging public interest. There is nothing of this sort on the website.
Grammatical glitches are evident as there is no consistent punctuation anywhere on the site.
Adequate statistics are not visible in many of the stories. There are no hyperlinks visible anywhere and many articles begin with value judgements instead of the standard “inverted pyramid” route.
CONTENT:
The Webby Award for best copywriting goes to www.wired.com, a leading technology website. In content, each article has adequate links and probably loads of tags on the backend.
There are no links visible in any article to any site and there are no RSS feeds highlighted prominently such as in the top left hand corner.
Also websites like
, Webby winner have adequate navigation and drop-downs with a lot of video.
In comparison, the content in this site is staid and static with no regular updates.
The unique selling points of the website can be enumerated as follows:
• An old establishment newspaper in Eastern India
• Banner ads on website( three jarring ones)
• A few photographs
Compared to the best sites on the web however, this pales in comparison.
Most websites listed in the Webbies have navigation and content management light-years ahead of www.thestatesman.net.
Jakob Nielsen also makes a point that consistent use of English (American or British) is necessary for any website to succeed. This is not visible in the ‘Statesman’ website.
NAVIGATION:
The navigation is not easy to use and is partially consistent. There is no sub-navigation.
The Webby Award for best navigation goes to www.ted.com (Technology, Entertainment & Design). Themes and interface and navigation change in www.ted.com according to specific topic for instance, technology, entertainment or design.
Now if this is considered as a benchmark, then the navigation in the ‘Statesman’ falls short as it is not interactive, the navigation is just a single-click taking you to the required subsection which is bland and has no text and multimedia/video.

Sports Section - Opening Screenshot
A better comparison would be to compare it with NDTV.com, a major Indian news organization which is far better in terms of layout and navigation and usability. It is visually more appealing and rich.
It has a RSS feed so that newsbots and global RSS feedreaders can pick the requisite news up for their inboxes.
The Statesman site is not web-savvy in that respect, it does not have any video or RSS feeds. Also the NDTV.com site is well laid out.
In the Statesman site, there is an emphasis on ads, but they are not aligned properly in the right places.
One can understand an emphasis on economics, but it should be properly positioned.
UNPLUGGED SECTION :
Unplugged section is also short on any visuals and video, probably lacking in any visuals. There are no RSS feeds. Formatting is inconsistent. Fonts used are not aesthetically attractive. Jakob Nielsen adds that in terms of web design, interaction design i.e. navigation support, homepage layout, templates, search etc. are important.
Also in terms of search, indexing information, listing and sorting and retrieving information by keywords/tags/attributes is essential.
In plain SEO (Search Engine Optimisation) basic terms, this is not present on the Statesman website.
In a BBC article, Nielsen adds that most users want instant salvation on the web i.e they want to get in and get out. So they want pages that are useful and provide instant information.
As the navigation in this site is not very user-friendly and easily accessible compared to the best on the web and as per Nielsen’s rules, the site falls short on both counts.
Links open in a mini-window, with two ads at the bottom.
Web pages do not have adequate text with links in every window.

Opening Screenshot- Statesman-Career&Campus
The extreme right hand corner of the website has the login and password details with three banner ads below that are not easily accessible.
Conclusions
The Statesman site needs a drastic upheaval in order to become more Web 2.0 compliant.
More tags and links in text
More web-friendly interface and navigation
Proper alignment on the website
More scannable text