
The Stateman
The Statesman is one of the oldest newspapers in India.
It was established in 1875. It is published from Calcutta, Delhi, Siliguri and Bhubaneshwar and it is mostly read in Eastern parts of India especially Bengal.
The URL for the Statesman site is
http://www.thestatesman.net/index.php?usrsess=1
I have analysed this site on four aspects:
1. First Impression
2. Content
3. Writing
4. Navigation
First Impression
The homepage of this site is very dull and unimpressive. It did not appeal to me as a reader as there is no prioritization of news.
The main headline is not distinctive and appears the same as other stories. There is lack of focus which confuses the readers.
However, the colour scheme is simple. Main colours are white, black and blue and a little of red.
And each category is neatly separated with a black line. But in seems to be a very old fashioned layout.
And there is a lot of blank white space – wasted space on the home page.
Also, according to Jakob Nielsen’s rules the masthead banner should be towards the left hand corner but on the Statesman website it is placed in the centre.
There is a search engine below the masthead which gives an option to search within the site and advanced search within the World Wide Web.
And there are Google ads below it which is sheer commercialization.
There are two flash animations one on each corner on the top of the page. The one on the left is for internship with Statesman and one on right is to place an advert with the newspaper. Both are distracting and should have been at the bottom of the page.
Towards the left the website has a bar with eight sub-sections under “News” and sixteen sub-sections under “Magazine” which are unusual for a professional newspaper.
As all the sections under “News” are also displayed on the front page it is repetition of the same matter twice.
The site has stock index, currency exchange rates and city weather in a column on right which viewers can customize which is a good feature.
Also, the site has the ability to register and the log-in panel is password protected.
There is a daily update of a small cartoon sketched upon current affairs displayed in the right hand side column. This could make a good feature for the site, but due to lack of good positioning it looses focus.
Content
As seen in most of the newspaper sites there are no web 2.0 essentials like video and multimedia to attract viewers.
Not only the home page but the entire site does not have any video clippings and has few pictures displayed towards the right of each news story which do not correspond to the news stories on the left.
These images are small and are simply placed alongside the category. eg. The sports column has a picture of a batsman. Which does not corresponds to any story but represents sports in general.
There are no links and no tags in any articles and also there is no RSS feeds.
In comparison to the BBC website as a benchmark, this site in its contents is not well laid out.
If we compare this site to The Times of India and The Hindustan Times two leading newspapers in India – the Statesman site is very poor.
It is divided into three vertical columns, the primary requisite of a website as explained by Jakob Nielson. But the central part of the site is divided into long horizontal columns a rather unusual pattern.
This site does not follow the web friendly Verdana font.
At the end of the articles there is no section for comments.
However, there is a column below the article which says “discussion on this item” but it does not give an option to post a comment.
“Post your comment” and “email to a friend” is on top right side of the page which is an unusual placement.
It displays few adverts but they are awkwardly placed.
Writing
This website does not follow the Jakob Nielsen’s style of writing.
The paragraphs are lengthy and not easily scannable. As there is no proper spacing between the paragraphs.
The writing is very dense and chunks of text are put together as a story.
In comparison to the BBC website there is no lead or introduction to any article in this website. Also, there are no sub-headings and the first paragraph is not bold and distinct.
The content is not consistent and the F-plan of Jakob Nielsen’s style of writing is not followed.

The Stateman
There are no hyperlinks within any story. And the text is hard to read and not web- friendly.
There are no bullet points or any highlighted words to lay emphasis in any of the stories.
None of the stories have any video or pictures to make it more interesting.
The inverted pyramid style of writing a news story is not followed. Some of the stories are direct copy-paste of press releases.
Navigation
There is a navigation bar on the left and also on the top of the page towards right which confuses the viewer. As one cannot distinguish which is main navigation and which is secondary.
The navigation is partially consistent but not easy to use. Also, there is no sub-navigation or drop-downs.
However, the site has a global navigation scheme i.e. the layout of the page remains the same when you click a story and go to another page.
Each page of the site has a consistent pattern and layout but it is monotonous.
There are no footer links or tags at the bottom. And there is no back or top button for the convenience of the readers.
It does not have an e-paper like most of the other Indian Dailies and is not a web savvy site.
If we compare the site to Webby Award winning sites, the Statesman scores extremely poor in navigation. It does not have multi-interfaces and is just a single click navigation through out.
Unlike the Guardian and the Times it does not has a blog section.
In my view this website is devoid of technology. It is undergoing a senile decay and needs a complete makeover to survive and compete in today’s world.